17th of November, the World Prematurity Day

November is Prematurity Awareness Month

Every year, 15 million babies around the world are born preterm, before 37 weeks of gestation. However, technological advancements and growing expertise about prematurity are increasing preterm babies’ chances of survival.

Every year on 17 November, it’s the world Prematurity Day that is one of the most important days in the year to raise awareness of the challenges and burden of preterm birth globally, that makes November the Prematurity Awareness Month, and we are sharing the important role we play in sending babies and moms home healthy.

Source: World Health Organization, Preterm births

Thank you to the NICU caregivers around the world

At GE HealthCare, we’re working to provide the equipment clinicians need to deliver exceptional care, but it goes beyond the equipment. We would like to thank all the NICU Caregivers for their incredible work they do on a daily basis.

At GE Healthcare, we are taking actions

GE teams from all over EMEA are taking part in raising the awareness of Prematurity Day. Check out their activities and see if you could join us in any way, let’s make a difference together!

Nordic countries

In the Nordics, we’re partnering with four Nordic Prematurity organizations to raise awareness of World Prematurity Day and to drive more attention to preterm birth along with the related challenges. On November 17th, we go purple together. Join us and go purple! Wear purple or decorate with purple where possible!

Click HERE to Find out more!

France

In France this year, the GE employees also have a lot to express in terms of how caring for premature babies mean to them, a video are being developed that you can see the passion. Moreover, an article is written about skin-to-skin care and how that can make a difference.
We are also reaching out to the families that we contacted last year - whose babies received our little giraffe last year as a ‘welcome to the world’ gift - and follow up on how they are doing now!

Eastern Europe - Romania

This year in Romania, we are celebrating a great achievement that ~400 Giraffe Incubator Carestation are well delivered to local hospitals. Together with the Romanian government and ministry of health, we are helping to provide the optimal care to the newborns, especially the preemies. We appreciate the fact of entrusting the premature infants of Romania to GE Healthcare!
An offline event will be held along the time of Prematurity month in November, more to come and stay tuned!

Emerging market

This year, Emerging markets (EM) team will raise awareness internally within the GE teams: The GE offices will be decorated in purple, and all GE healthcare employees will receive a prematurity day giveaway on their desks on Nov 17th to heighten their awareness for this occasion.
On the same day, a neonatologist, and 2 parents of children that were born prematurely will be the participants of a roundtable discussion, that GE members will gather to watch virtually.
In addition, you will see GE employees sharing their pictures in purple on social media on that day – don’t hesitate to join them!
Check out HERE to see the stories of preemie babies from emerging market, and more activities you can follow!

United Kingdom

The Middle East are celebrating World Prematurity Day this year by raising awareness of the challenges that these special little babies and their families face when they are born too soon. We are creating a World Prematurity Day awareness video, with heartfelt messages from our Middle East team, as well as our own personal experiences of premature birth. On November 17th we are all celebrating going purple with an event in our Pollards Wood Demo Suite, where the brave parents of premature babies will be sharing photos and videos and speaking about their experiences with GE customers and the GE team. We are also creating World Prematurity Day Packages that our team will hand deliver to our customers through the month of November. Many hospitals around the country will be ‘going purple’ on the 17th, and we are excited to celebrate with our customers on this special day.

17th of November, the World Prematurity Day

November is Prematurity Awareness Month

Thank you to the NICU caregivers around the world

At GE Healthcare, we are taking actions

Nordic countries

France

Eastern Europe - Romania

Emerging market

United Kingdom

Related Products

Giraffe OmniBed Carestation

Giraffe Incubator Carestation

Giraffe Warmer