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GE Healthcare Shop 2021 in Review
The eCommerce Journey thus far has been an incredible one with tremendous growth YOY, with a CAGR of 139% since 2019.
GE Healthcare Shop finished 2021 yet again with amazing results achieved, surpassing set targets. Canada grew eCommerce revenue in 2021 by $2.34M(+139%) vs PY with total revenue of $4.020M. Order # grew by 75%, Site Visit by 127%, New User # by 88%.
The eCommerce Journey thus far has been an incredible one with tremendous growth YOY, with a CAGR of 139% since 2019.
The major growth drivers that contributed to a great year were;
Marketing → SEO, SEM, Email Campaigns, Content updates - ($2.3M)
Catalogue expansion → Repair requests ($473k), Equipment’s, Clinical Accessories portfolio expansion - ($100K)
Growth Programs → Upsells - Konica Minolta upgrade ($753k)+ Incentive – Registration Contest ($18k) + FSR ($456K)
Leadership + Account community Advocacy - $
Massive thanks to the GE Healthcare Canada team, CARES and the Global team for their continued support and with promoting the Ecommerce platform. Looking forward to collaborating more this year.
GE Healthcare Shop Team
Great Deliverables from the marketing team
For a demo of the order process check this one-minute video and discover more about the customer interface
Promotional Materials – New materials now available to promote eCommerce
- Launched our new eCommerce metrics tracking dashboard
- Developed our GE Healthcare Shop user guide GE Healthcare Shop user guide
Onboarded our Canada eCommerce & Services Marketing Leader
- Here is how to Get your customers registered
Host of new feature enhancements on GE Healthcare Shop
2022 Enhancement Roadmap
- Migrations
- UCM ID – Roll out
- Nuvolo Integration – Punchout
- Auto Reorder
- Content Update
- Marketing programs
- Credit Card Activation
- Technical Trainings
- Operational Improvements
- Hybris Unification
- Channel Partner Activations
- Enhancements
- Automated PO Recognition
- IB Monetization
- Catalogue Additions
Happy New Year and looking forward to an incredible 2022 – The GE Healthcare Shop Team
Stay in Touch! Serviceshop.Canada@ge.com - serviceshopescalations@ge.com - contact.us.ca@ge.com
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