For more than 100 years, GE HealthCare equipment has been at the forefront of provider and patient care.

Today's healthcare requires simplifying the patient's journey and accelerating more accurate diagnoses and paths to treatment, so they can achieve a healthy, well-lived life.

It's why we have spun-off into an independent healthcare technology and diagnostics company in pursuit of precision care.

To succeed in our mission of helping providers and patients live with greater dignity, we must enable care that is simpler, connected, and more precise. Operating independently puts our people and our resources closer to those that need them most.

Retaining the GE name and monogram because they are enduring, global symbols of quality, safety, and trust.

Curved and fluid letterforms demonstrate our focus on patients throughout a seamless and connected journey.

Embracing our new visual identity and signature brand color, Compassion Purple, signals change and creates instant distinction.

Its warmth expresses our confidence and empathy towards better and brighter patient outcomes, and underscores our commitment to our people, providers, and patients.

With more than 50,000 colleagues worldwide, we are not only building a healthier future but living our purpose to create a world where healthcare has no limits.

Our new purpose is grounded in our heritage of innovation while pushing us to think bigger and bolder. We’re working to solve the greatest challenges in healthcare that patients and clinicians face today, and in the future.