Thinking PINK


Breast Cancer Awareness continues... All over the world, a sea of pink ribbons highlighted the cause. Monuments were lit pink.
And GE Healthcare is always thinking pink - and taking action.

Fueling revolutionary research

We did it… Together, with our valued customers, GE Healthcare raised $75,000 for the Breast Cancer Research Foundation (BCRF) last year. This funds 1,500 hours of revolutionary research into the most common cancer in women worldwide. That’s almost 188 days or nine months. Achieving our 2018 goal—$150,000 and over 3,000 hours—can move all of us that much closer to a cure.

Coming together

Our customers play an important role in helping us reach our donation targets. In October 2018, in association with Breast Cancer Awareness Month, GE Healthcare donated $500 to the Breast Cancer Research Foundation (BCRF) for every sale of a GE Healthcare mammography system in the United States, with a maximum donation of up to $50,000. This program is ongoing, you can still help us achieve our goal to support breast cancer research.
In addition, for every pack of GE Whatman lab filtration products purchased in the month of October, GE Healthcare also gave $1 to BCRF.
GE Healthcare mammography products and GE Whatman product families are used around the globe supporting cancer research and other critical work.

 

* This program is sponsored by GE Healthcare and all donations will be made by GE Healthcare.

  • Partnering with BCRF. Strength in numbers.

    • A+ from Charity Watch—it’s the highest rated breast cancer organization in the U.S.
    • 90% of GE’s donation goes to advancements in BCRF’s life-changing cancer research.
    • Nearly 300 plus scientists will benefit from GE Healthcare's support.
    • 12,066,960 hours of research have been funded by BCRF to date.
    LEARN MORE

Precision prevention

Zeroing in on breast cancer’s main risk factors is the key to “precision prevention.” A BCRF researcher discusses this new tailored approach to the disease, and other innovations.
  • Research means results

    We know more about breast cancer today than ever before. Research is improving care, producing better outcomes and transforming lives. BCRF is having an impact and making progress on breast cancer research every day.

    See impact in action

Supporting Materials Listing

Think Pink flyerDownload

In October 2018, GE Healthcare again donated $1 to BCRF for every purchase of its Whatman products and $500 for every GE Healthcare mammography sold in the U.S., with the goal of raising a combined total of $150,000, a 50% increase over GE Healthcare’s 2017 contribution. This donation is part of the approximately $63 million BCRF will invest in groundbreaking research conducted by more than 300 scientists across the United States and 14 countries. New grants were announced October 1, 2018.