Thinking PINK in October

To transform lives every day

Thinking PINK in October

To transform lives every day

October is Breast Cancer Awareness Month. All over the world, a sea of pink ribbons highlights the cause. Monuments are lit pink.
And GE Healthcare is thinking pink - and taking action.

Fueling revolutionary research

We did it… Together, with our valued customers, GE Healthcare raised $75,000 for the Breast Cancer Research Foundation (BCRF) last year. This funds 1,500 hours of revolutionary research into the most common cancer in women worldwide. That’s almost 188 days or nine months. Achieving our 2018 goal—$150,000 and over 3,000 hours—can move all of us that much closer to a cure.

Coming together

Our customers play an important role in helping us reach our donation targets. Starting in October in association with Breast Cancer Awareness Month, GE Healthcare will donate $500 to the Breast Cancer Research Foundation (BCRF) for every sale of a GE Healthcare mammography system in the United States, with a maximum donation of up to $50,000.
In addition, for every pack of GE Whatman lab filtration products purchased in the month of October, GE Healthcare will also give $1 to BCRF.
GE Healthcare mammography products and GE Whatman product families are used around the globe supporting cancer research and other critical work.


* This program is sponsored by GE Healthcare and all donations will be made by GE Healthcare.

Precision prevention

Zeroing in on breast cancer’s main risk factors is the key to “precision prevention.” A BCRF researcher discusses this new tailored approach to the disease, and other innovations.

Supporting Materials Listing

In October 2018, GE Healthcare will again donate $1 to BCRF for every purchase of its Whatman products and $500 for every GE Healthcare mammography sold in the U.S., with the goal of raising a combined total of $150,000, a 50% increase over GE Healthcare’s 2017 contribution. This donation is part of the approximately $63 million BCRF will invest in groundbreaking research conducted by more than 300 scientists across the United States and 14 countries. New grants were announced October 1, 2018.