In September, 2000, GE Medical Systems announced the formation of GE Medical Systems Cardiology, a dedicated sales and marketing organization designed to serve the growing needs of cardiologists and health care institutions.
Over the past two years GE has invested $1 billion in technology and strategic acquisitions aimed at cardiology. The formation of GE Medical Systems Cardiology is the next step in GE’s effort to offer focused support in the practice of disease management and to bring industry leading solutions to cardiologists in the most efficient way. It features the world’s most comprehensive range of high-performance cardiology systems designed to help cardiologists optimize productivity and cardiac disease management while maximizing efficiency.
GE Medical Systems Cardiology provides the broadest range of cardiology products, integration capabilities, innovation and support available from one single company, and creates the unique ability to meet cardiologists’ needs for any stage of disease management. Specific cardiology related products offered by the company include: networking and productivity tools, healthcare information systems, patient monitoring systems, conventional and digital X-ray, computed tomography (CT) cardiovascular magnetic resonance (CVMR), ultrasound, nuclear medicine, stress testing, ECG, Holter, electrophysiology, hemodynamic monitoring and a full-range of value-added services to help achieve the best possible return on cardiology investments.
According to Medical Data International based in Santa Ana, California, cardiovascular disease is the number one health problem for adults. Each year this disease claims nearly one million lives, results in more than five million hospitalizations and costs nearly $290 billion in health care spending in the U.S. alone.1
The company has strategically assembled a best-in-class cardiology organization through the development of innovative technologies, acquisitions and mergers of leading cardiology companies including GE Medical, Prucka, Vingmed, Critikon, Marquette and OEC, thus creating this highly integrated and dedicated sales and marketing organization.
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