• Yes, The Patient Channel will be supported through national
  advertising on the channel itself. By allowing advertisements on
  The Patient Channel, GE is able to offset the cost of providing this
  service to your facility. With a minimum of commercial interruption
  – less than your patients watch on most other channels in your
  facility – The Patient Channel remains a “no added cost” service to
  your facility.

• Advertisements will be the same caliber and content as you see on
  national commercial television, but must also meet The Patient
  Channel’s advertising standards as well.

• As required by federal law, advertisements must comply with FCC
  and FDA guidelines.

• There will be a maximum of 10 minutes per hour of advertising.
  Compare this to commercial network channels that typically insert
  up to 16 minutes of advertising per hour.

• All advertisements & potential advertisers will be reviewed for
  compliance with The Patient Channel’s advertising policy, which is
  included in this package.

• All advertisements must be consistent with the overall mission of
  The Patient Channel.