WAUKESHA, Wis. - Tonight’s episode of NBC’s “ER” will debut a new, lifesaving medical technology for diagnosing and treating heart and vascular diseases. The episode provides a “sneak peak” of an upcoming technology, which is a first-of-its-kind system from GE Healthcare (NYSE: GE) that will become available to hospitals and physicians in mid-2004.
“Using real-life medical technology is one of the things that makes ER an award-winning program,” said Julie Herbert, ER Producer. “Beyond the drama that has made the program a ‘must see’ for years, our storylines address the nation’s most prevalent medical issues, such as heart disease, through the lives of the program’s characters.”
The technology, GE’s Innova® 3100, is an advance in medical imaging that allows physicians to see the vessels and anatomy inside the heart, as well as the finest vessels all the way to the fingertips. In reality, Innova 3100 will not only be used to save lives in emergency situations, but will also play a critical role in treating chronic heart and vascular conditions such as atherosclerosis - a build-up of plaque that affects blood flow in arteries.
Cardiovascular diseases affect more than 64 million people and represent the leading cause of death of men and women in the United States. For more information about the warning signs and prevention of cardiovascular disease, visit American Heart Association’s website at www.americanheart.org
About GE Healthcare
GE Healthcare is a $10 billion global leader in medical imaging, interventional procedures, healthcare services, and information technology. Its offerings include networking and productivity tools, clinical information systems, patient monitoring systems, surgery and vascular imaging, conventional and digital X-ray, computed tomography, electron beam tomography, magnetic resonance, ultrasound and bone mineral densitometry, positron emission tomography, nuclear medicine, and a comprehensive portfolio of clinical and business services. For more than 100 years, health care providers worldwide have relied on GE for high quality medical technology and productivity solutions. For more information, visit our Web site at www.gemedical.com
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